It’s more fun in the Philippines - New tourism slogan

So, I can admit that when I first heard about the focus of the campaign, I was not enthused. And earlier today when it first launched, was still not enthused.

But, after seeing the site I am more enthusiastic about the campaign. It has potential, and I can see how they are using the idea of ‘fun’ to sell the unique features of the Philippines. Click through to visit the site.